PICTOU – The Advocate family is growing.

Following a 120-day transition period, Eastern Sign Print (ESP) will join the Advocate family, which The Light is also part of. Sobeys, Xerox and Advocate will be working on a transition plan with the current employees of Eastern Sign Print during the transition.

Eastern Sign Print has been important to the marketing of Sobeys since 1973.

Advocate CEO Sean Murray says, “We are very proud to be partnering with Sobeys for the future of the Eastern Sign Print operations. Our ESP partnership should grow the Advocate family by more than 30 new members.”

In addition to ESP, Advocate has been selected as a National Preferred Print supplier for Sobeys Marketing and Printed materials needs.

“Thank you to the amazing Advocate team that competed hard to win this honour,” said Murray.

Murray lauds, “We are also very pleased to announce the Nova Scotia Liquor Commission has chosen Advocate to be their new printer of record for printed materials and signage.”

It has been a red-letter day for Advocate. The deal opens the door to new opportunities for the Eastern Sign Print operation under the strong leadership Murray, Advocate, and his team. In addition to seeking new business for the facility, Advocate will work in partnership with RR Donnelley, Sobeys’ managed print vendor partner for the national supply of printed materials, to ensure that Sobeys’ print needs are met in Atlantic Canada.

“Eastern Sign Print, Sobeys Preferred Print Partner status and a new relationship with NSLC are all significant to our strategy. We are very proud of the relationships we are building, our growing team and our Atlantic Canadian market leadership,” Murray said.

“The Advocate has been a highly-valued, long-time partner to Sobeys, reliably meeting a range of printing needs in addition to producing our flyers in the region,” said Trinh Tham, acting Senior Vice President, Marketing for Sobeys. “We couldn’t be happier to solidify and extend this partnership in our home base of Pictou County.”

“We are pleased to support Sobeys through this transition and help optimize their print materials requirements,” said Murray. “We look forward to working with them and RR Donnelley to make the most of their opportunities across Canada and provide exceptional products and services in Atlantic Canada. This is a truly exciting opportunity to enhance our partnership with Sobeys and expand Advocate’s printing industry leadership.”