With each passing day, technology is becoming more prominent in the lives of many, including myself.
If you own a business, whether small, medium or large, you most likely have a website. What about a social media account? How many of us use Facebook on a daily basis? Twitter?
Thanks to the internet, people don’t have to wait until the next day for much. It’s almost instantaneous, and with the ability of streaming a live video online, it can be watched in real time.
But in order to communicate with the public, a good connection, a really good connection, to the internet is needed. The government is working hard at bringing high speed internet to all residents in the province, but in many areas it could still be a long way.
For those residents and business owners along the North Shore, it can be a bit frustrating.
The Truro and Colchester Chamber of Commerce recently hosted a roundtable discussion on the issues business owners have surrounding high speed internet, or the lack thereof.
From pricing to weather interruptions, a little bit of everything was brought up.
Sure, most businesses in the area do have access to high speed internet. But when you can’t rely on it daily, it can be harmful to your bottom line.
Take putting a newspaper together as an example. Those in this business have deadlines, from advertising to production and making it to print. Without access to strong high speed internet, uploading files – whether text or photos – would take longer than it already does. Factor in whoever is sitting in the production centre waiting for those files, and their download time. Plus, the time to create the page, sending it to be approved, then sending it to the print plant. A slow internet speed would make the job much more frustrating, as it would any job requiring electronic transmitting.
With the chamber of commerce collecting the concerns, hopefully those concerns will be heard and looked at at the next level, and the next until things change.
Yes, if you’ve got the money, it’s available. But for many small business owners, it may be out of reach. Plus, why should they have to shell out more money for the same services offered in larger areas? They shouldn’t be penalized for making a rural setting their home and making the business community so vibrant.
The internet is at everyone’s fingertips in today’s world. It should be a drawing card, not a detriment.